HISPANIC MEDIA LANDSCAPE GROWING IN TWO LANGUAGES
It’s big news that major media players like Disney, NBC, AOL’s Huffington Post and Bloomberg are establishing beachheads in the ever-growing Hispanic market, but what’s even more significant is that...
View ArticleKleenex “Atrapa Estornudos” campaign returns in 2012
Kimberly-Clark's Kleenex brand brings back the “Atrapa Estornudos” kids campaign after successfully turning a large number of Latina moms into Kleenex facial tissue users last year.
View ArticleAcculturated Latinas are Significantly Outspending the General Market
A study released by Latina Insights reveals that acculturated Latinas have a strong level of consumer confidence, outspending the general market by shopping both in-store and online.
View ArticleIs a “multicultural segment” a future possibility for Marketers?
The Sensis Agency reflected on the common multicultural marketer's question: “Do the consumers we collectively work to reach act, think or behave similarly?”
View ArticleWhy Online Hispanics should be a part of your future marketing plans
Online Marketers may want to target online Hispanics as they are growing three times more faster than the general population. There are 33.5 million Hispanics online, equaling to 15 percent of the U.S....
View ArticleTargeting Hispanics correlates with Overall Revenue Growth for CPG Companies
A study commissioned by the Association of Hispanic Advertising Agencies and performed by Santiago Solutions Group finds that CPG companies that allocate more marketing resources to target Hispanics is...
View ArticleDunkin’ Donuts launches new Hispanic Campaign, “America se Mueve con Dunkin’”...
Dunkin’ Donuts all new multi-platform Hispanic campaign, created by AccentMarketing, uses the theme, “Que estas tomando” (What are you drinkin’?) which shows similarities to Dunkin’s...
View ArticleAT&T Invests $250 Million to “Aspire Initiative”
AT&T recently announced an additional $250 million to the Aspire Initiative, a program AT&T launched in 2008 that aims to “support high school success and workforce readiness.”
View ArticlePampers Launches New Online Initiative for Hispanic Moms: Mi Milagro. Nuestra...
Pampers launched a new online initiative, Mi Milagro. Nuestra Herencia offering Hispanic moms a forum on the Pampers Latino Facebook page (Facebook.com/PampersLatino), where they can connect and...
View ArticleClorox Partners with the National Association of Hispanic Nurses to Create a...
The Clorox Company has teamed up with the National Association of Hispanic Nurses (NAHN) to create the Hispanic Nurses Network, a new healthcare resource for Hispanic families.
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